Hakurakusei 伯楽星

The current president, fifth-generation Iwao Niizawa, became Miyagi Prefecture's youngest brewmaster in 2000 and created the Hakurakusei brand in 2001. In a time where there were only words in the Japanese lexicon for a pre-meal or post-meal drink, Niizawa, through Hakurakusei, pioneered the idea that there should also be a food-pairing sake(shokuchushu in Japanese), a sake that intensifies the flavors in the dishes it is paired with. Hakurakusei, brewed under the concept of the ultimate food-pairing sake, can now be enjoyed in Michelin-starred restaurants in Japan and around the world.